Proud Price continues push for inclusivity

Wednesday 08 March, 2023
Casey Price is the founder of MINI Girl Racer.
On Wednesday 8 March, Motorsport Australia will be joining the rest of the world as we recognise International Women’s Day.
 
Over the course of the week, Motorsport Australia will be celebrating all women who contribute to the sport.


When it comes to the diversity, inclusion and the push for more women in motorsport, there aren’t as many passionate activists as Casey Price.
 
Founder of MINI Girl Racer, Price has been a champion of inspiring more women into the sport since first getting involved back in 2017.
 
Having never had motorsport in her life until she was 21-years-old, Price has made up for lost time – going from making her competitive debut at club level to running a five-fleet racing team dedicated to promoting inclusivity.
 
From outright hill climbs victories to class podiums at previous Targa Tasmania events, results-wise, Price has a very solid record for someone who has only been competing for just five years.
 
Out of the car, Price has been just as successful.
 
From organising drive days around Tasmania for women looking to get into sport to securing important roles in the FIA Girls on Track and Racing Pride UK initiatives – Price has been quite active in her life within motorsport.

230308_Price
This year, Price will also serve on the Proud to Play’s Pride In Motorsport panel discussion in the lead up to the Formula 1 Rolex Australian Grand Prix, which will have leading international and Australian members of the LGBTQIA+ community discuss their time in motorsport.
 
Click here for more information on the Pride In Motorsport panel discussion.
 
“Our biggest goal for MINI Girl Racer was to challenge the perception of the gender stereotype of ‘driving like a girl’,” Price said.
 
“We have done a range of initiatives to help push that message that encourage female participation.
 
“We are trying to support women as much as we can and often encourage them to bring their own cars, drive their own car and get a bit of a taste of motorsport as part of the tour.
 
“Since my first debut at Lufra Hillclimb in 2018, I can definitely see a shift. Because when I started, I didn’t have a female idol in Tasmania to aspire to or to get advice from.
 
“There were all these holes and cavities within the sport for women’s participation and I thought I would be the person to step up and prove a mentor for young women wanting to get involved.
 
“I started late, but I am doing the best I can in competition and continuing to see my brand flourish on global platforms. I hope I can continue being an inspiration to not just young women but to all people from all walks of life.”
Motorsport Australia App

Download the Motorsport Australia App