BFGoodrich will make its grand return to Australian off road racing this year, with the world-famous tyre brand to join the Motorsport Australia Off Road Championship (AORC) as the official naming rights partner in 2024.
To be known as the BFGoodrich Motorsport Australia Off Road Championship, the arrival of the BFGoodrich is a major boost for the championship.
This year won’t be the first time BFGoodrich has been involved in the championship, with the tyre brand having been the naming rights partner of the AORC between 2017 and 2022.
Synonymous with off road racing for decades, many of the discipline’s biggest stars often choose BFGoodrich as their preferred tyre for the biggest races, including nine-time champion Shannon Rentsch and three-time Tatts Finke Desert Race winner Toby Price.
Motorsport Australia CEO Sunil Vohra was pleased to have BFGoodrich back in the AORC.
“To have BFGoodrich return to the AORC as the major partner is a huge result for the championship and we’re absolutely thrilled to be working with them in 2024,” Vohra said.
“The AORC is one of Motorsport Australia’s biggest assets in off road, it’s fantastic to not have just secured a naming rights sponsor for the season, but to have the calibre of BFGoodrich is important.
“It’s an enormous boost for the championship, and I thank the team at BFGoodrich for their decision to support the news ahead of what should be a big season.”
Hugo De-Boischevalier, Marketing Manager, BFGoodrich Australia, echoed Vohra’s sentiments regarding the partnership.
“BFGoodrich and the Motorsport Australia Off Road Championship has a long history together, and we are very excited to make our return,” De-Boischevalier said.
“With some of the best events in the country forming part of the championship, together, we can continue growing the AORC to be one of the best off road competitions in the world.
“This partnership will also form as part of a broader involvement with Motorsport Australia, which will also see Michelin support FIA Girls on Track, Shannons SpeedSeries and provide special offers to motorsport competitors and officials.”
The 2024 BFGoodrich Motorsport Australia Off Road Championship season begins with the Pooncarie Desert Dash in Pooncarie on 19-21 April.
About BFGoodrich
BFGoodrich is an American tyre company, founded in 1870 in Akron, Ohio by Benjamin Franklin Goodrich. A successful organisation with a rich history, it was acquired by French tyre manufacturer, Michelin in 1990.
Today, it is one of the world’s most recognised tyre manufacturers, fixing tyres on off-road and on-road vehicles of all kinds across many nations.
BFGoodrich has a large presence in the off road and 4x4 community, especially in Australia and New Zealand, where the many dealerships and off road centres are committed to provide expert advice and support to passionate people within the off road community.