Meguiar’s, a globally recognised leader in car care, has been confirmed as the title partner of the Bathurst 12 Hour from 2025. 

This multi-year partnership will elevate the Meguiar’s Bathurst 12 Hour, solidifying its status as one of the premier GT endurance races worldwide. The collaboration brings together a celebrated brand known for its excellence and passion for automotive culture.

Meguiar’s is a strong supporter of Australian motorsport, also serving as the Official Car Care Partner of Motorsport Australia, the Shannons SpeedSeries, and the Bosch Motorsport Australia Rally Championship.

With a strong history dating back to 1901 as “The Shine Authority”, Meguiar’s have previously been involved in the event previously as an event partner, and backer of Craig Lowndes’ entry aboard a Porsche in 2020.

Bruce Morrison, Managing Director of MotorActive, expressed his excitement for next year’s event – which involved the launch of a new logo to represent the long-standing relationship between Meguiar’s Australian distributor, MotorActive, and the event. 

“Long story short, we love the 12 Hour and we just had to be involved again,” said Morrison.

“Meguiar’s is about the celebration of cool cars, on and off the track and when it comes to fast and cool there’s nothing better than an international GT endurance race at Mount Panorama.

“We’ve only been out for a couple of years, but we’re already missing being part of the action and the incredible moments the Bathurst 12 Hour has to offer every year – the pre-dawn start, the dramatic stages in the middle and a thrilling finish - and everything else around it.

“Meguiar’s is known around the world for its passion for the car hobby and for motorsport and we want to bring that passion back to fans who love the event as much as we do.”

Bathurst 12 Hour Event Director, Shane Rudzis, is looking forward to seeing what the future holds for the event.

“Our new multi-year partnership with Meguiar’s both draws on the long history of our partnership with MotorActive while also looking to the future of Australia’s International Enduro,” said Rudzis.

“Meguiar’s is a perfect fit for Australia’s International Endurance race. We’re lucky to have some of the most engaged, passionate and supportive fans who love the race, event and cars involved more than anything – just like Meguiar’s. It’s a perfect fit.

“Bruce and his team at MotorActive have been long standing partners both the event and Australian Motorsport in general - It’s hard to know who’s more excited about the future of the race – them or us.”

The 2025 Meguiar’s Bathurst 12 Hour will be held between 31 January – 2 February 2025, and also double as the opening round of the Intercontinental GT Challenge in 2025. 

Tickets, camping and corporate experiences are on sale now at www.bathurst12hour.com.au