Motorsport Australia is pleased to announce its third Club Business Workshop for 2025, designed to provide grassroots clubs with the tools and knowledge to improve their operational capabilities.
Club Business Workshops are free and open to motorsport competitors and club members and provide valuable advice on how clubs can optimise their capabilities and overall reach to their membership bases.
The third and final workshop for 2025 will be held online at 7pm AEDT on Tuesday, 9 December, centralised around the role social media can play within Motorsport Australia affiliated car clubs.
The third webinar workshop showcases how clubs can utilise platforms to expand their reach and keep their members informed.
Led by Adelaid Hawkins, from the Motorsport Australia Corporate Affairs team, the workshop will also cover club representation and image, increasing reach through paid advertising, creating a content plan, as well as the function of websites and written content.
“This upcoming club business workshop is about getting the most out of social media to best promote clubs and communicate with members,” Hawkins said.
“The effective use of these platforms can improve engagement and visibility. Using strategic content plans can also attract new members and foster connection.
“Digital platforms are capable of a range of functions that can contribute to growth within any motorsport club and we look forward to exploring these possibilities through this upcoming workshop.”
To register, head to motorsport.org.au/business-workshops
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