The Targa Championship’s parent company will now be known as TARGA after the organisation unveiled an exciting new rebrand from Targa Australia.
Since the Dutton Group purchased TARGA just over a year ago, the organisation completed an extensive in-house evaluation and found the need of a new business plan and marketing direction, which inspired the brand change.
Part of the overhaul was the introduction of a slick modern logo, which features just TARGA written in all capital letters on a plain background and completely new website.
While the company will still be trading as Targa Australia Pty Ltd, it will simply be known as TARGA, in what is a reflection of the company’s new direction, which aims to better serve the loyal fan base and customers
The Motorsport Australia Targa Championship has also seen a change to its calendar with three rounds to occur in 2020 instead of four like previous years.
Starting off with the popular Targa Tasmania on 27 April to 2 May, the championship then moves up north to Queensland in September for the third Targa Great Barrier Reef, before moving back south to Victoria for Targa High Country in November.
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