The Australian Road Safety Foundation is encouraging Australians to back its Fatality Free Friday campaigning this year, inviting everyone to “take the pledge” and be part of the important road safety initiative.

 

Taking place on 29 May, Fatality Free Friday’s aim is to encourage the greater Australian community to spread road safety messages through their own digital media platforms.

 

The foundation is also hoping to create a mosaic featuring 1,194 images of everyday people, families of road trauma victims, first responders and those directly affected by road trauma, as well as any other individuals wanting to support the campaign. 

 

The specific number of photos needed to create the mosaic represents the 1,194 causalities on Australian roads in 2019, with the final image to form a visual message for Fatality Free Friday. 

 

 

Motorsport Australia President Andrew Papadopoulos encouraged Motorsport Australia members to get behind the cause and promote the road safety message.

 

“Motorsport Australia is proud to support the Fatality Free Friday campaign as we know safety doesn't start and stop just at our events,” Papadopoulos said.

 

"We also encourage all our members to read up on the FIA's Golden Rules for road safety to help understand how everyone can play their part in promoting road safety in our community.

 

“Many of us know people who have been directly or indirectly impacted by road trauma and we must all work together to decrease the number of casualties we see on our roads. We highly encourage Motorsport Australia members to support this campaign and spread the word."

 

Pledging to the cause is an easy process, with people only needing to upload an image of themselves with a message or simply pledge their allegiance via the website. 

 

 

The Australian Road Safety Foundation’s Fatality Free Friday digital campaign takes place on Friday, 25 May.