The CAMS Australian Rally Championship has unveiled a brand new logo for 2019 and beyond.

Ahead of a highly anticipated season, the fresh look gives the ARC a modern feel and allows the branding to be used prominently around events and online.

CAMS General Manager of Motor Sport Michael Smith said the new logo was a positive development for the Championship.

"We're really excited about the 2019 season, with interest among competitors and fans really strong,” Smith said.

"The previous announced changes to the calendar, which now includes more streamlined events will make the ARC a real highlight of the motor sport season.

"Looking at the logo, it provides a really modern look that competitors, teams, event organisers and fans can all get behind and wear proudly on their cars and apparel.”

Smith said the new logo would feature prominently in CAMS’ improved digital offering both in the lead up to, and during events.

"CAMS is investing in our online coverage of the ARC, to ensure the Championship continues to evolve and reach as many people as possible, both while the events are happening live and also between rounds,” Smith added.

"We'll also confirm our television plans for this season shortly, with some fruitful discussions underway.”

Round one of the CAMS Australian Rally Championship takes place in Western Australia, with the Make Smoking History Forest Rally getting the season underway from 5-7 April.