Motorsport Australia is pleased to announce that BFGoodrich will continue as the naming rights partner of the Motorsport Australia Off Road Championship (AORC) and be recognised as the off road tyre partner for Motorsport Australia.

BFGoodrich is known as a leader in the off-road market, especially when it comes to toughness, treadwear and traction, receiving high praise for their all-new All-Terrain KO3 tyre which was launched into the Australian market in September 2024.

Motorsport Australia General Manager Partnerships Scott Tabe-Lewis thanked the BFGoodrich team for their valued contribution to the sport.

“Motorsport Australia is thrilled to have BFGoodrich as a partner of our Off-Road Championship for another season — a brand synonymous for its global and successful history in off-road racing,” Tabe-Lewis said.

“Seeing what we’ve accomplished rewarding our volunteers and officials within our other Motorsport Australia championships, BFGoodrich will be giving-back to our high-achieving volunteer officials at AORC events this season.”

Michelin Australia, Marketing Manager David Laing is excited for the year ahead, which will see BFGoodrich enter its eighth season as a naming rights partner for the AORC.

“BFGoodrich and the Motorsport Australia Off Road Championship have a long-standing history, and we’re excited to continue to support the championship and its competitors and officials at all events in 2025,” Laing said.

The first round of the BFGoodrich Motorsport Australia Off Road Championship kicks off at Wentworth Shire Pooncarie Desert Dash 4-6 April.

About BFGoodrich

BFGoodrich is an American tyre company, founded in 1870 in Akron, Ohio by Benjamin Franklin Goodrich. A successful organisation with a rich history, it was acquired by French tyre manufacturer, Michelin in 1990.

Today, it is one of the world’s most recognised tyre manufacturers, fixing tyres on off-road and on-road vehicles of all kinds across many nations.

BFGoodrich has a large presence in the off road and 4×4 community, especially in Australia and New Zealand, where the many dealerships and off road centres are committed to provide expert advice and support to passionate people within the off road community.