A valuable FIA Girls on Track Pathways event is confirmed to take place at Michelin’s state-of-the-art Melbourne-based office, providing special insights into how a major player in commercial motorsport utilises marketing, partnerships, presenting, and media at the highest industry level.

The session will be held on Wednesday, 12 August at Michelin Australia located at Port Melbourne where participants will get to experience a behind the scenes experience at Michelin’s Australian head office.

Michelin Motorsport & Media Manager, Ebony Doherty noted the importance of the upcoming collaboration.

“There is a much broader world within motorsport than what people see on track, and initiatives like this allow us to open that up in a really tangible way,” Doherty said.

“By bringing participants into Michelin HQ and delivering dedicated workshops, we can showcase how global brands operate within the automotive and marketing space, while highlighting the diverse and often untapped career pathways available across the industry.

“This initiative expands on the traditional trackside pathways experience, providing additional insight into the wider industry landscape and encouraging participants to explore opportunities they may not have previously considered.”

In addition to gaining an understanding of Michelin’s role within the global motorsport landscape, participants will have the opportunity to connect with industry professionals, build their networks, and further develop the skills needed to pursue a career in the sector.

Apply for the upcoming FIA Girls on Track Pathways – Michelin event.

Motorsport Australia Development Manager Charlie Barlow outlined the superb opportunity the session will provide participants in terms of skillset improvement.

“Creating opportunities for young women to learn, connect and develop their skills is incredibly important,” Barlow said.

“We’re extremely grateful to Michelin and its employees for allowing our Girls on Track participants to learn from their own industry experiences, helping our participants better understand the many avenues into motorsport from a professional lens.”

The event aligns with Motorsport Australia’s mission to continue to inspire girls and women aged 15–22 years old to pursue career pathways in the motorsport industry.

These events are for those who are passionate about the sport, want to learn more about the various roles in the industry and how they can get their foot in the door.

Events such as this are an opportunity for aspiring motorsport professionals to hear from women who are currently involved in the sport, broadening their networks within the industry.

Motorsport Australia Partnerships Manager Loren Di Pietro stated, like partnerships, networking connections are at the heart of motorsport, and events like this highlight the wide range of careers that support the sport.

“This experience is one applicants do not want miss applying for, as Michelin has long been an industry leader in the motorsport space,” Di Pietro said.

“We look forward to Michelin welcoming participants and setting a potential framework for them explore where a future in motorsport could take them.”

Apply for the upcoming FIA Girls on Track Pathways – Michelin event.