Motorsport Australia is pleased to announce the extension of its partnership with leading automotive parts and accessories retailer, Supercheap Auto.

This renewed agreement will see Supercheap Auto continue as the Official Auto Parts Partner of Motorsport Australia, reinforcing its commitment to grassroots and national motorsport. The partnership includes naming rights to key development programs such as the Motorsport Australia Club Development Fund, FIA Girls on Track, and First Gear, alongside its ongoing support of the Shannons SpeedSeries and the EROAD Australian Rally Championship.

Motorsport Australia CEO Sunil Vohra highlighted the importance of this continued collaboration.

“Supercheap Auto’s commitment to Australian motorsport is unmatched, and we are pleased to continue this successful partnership,” Vohra said.

“Their ongoing support plays a crucial role in growing the sport at all levels, from grassroots competitors and clubs to national championships.

“Importantly, this includes recognising and supporting our dedicated officials, who are the backbone of motorsport and play a vital role in ensuring the success of every event.

“The extension of this partnership further cements their dedication to providing valuable opportunities and resources for our motorsport community.”

Since the partnership’s inception in 2022, Supercheap Auto has played a key role in fostering grassroots motorsport through various initiatives, including Motorsport Australia’s Member Rewards program. The company’s backing of development programs like FIA Girls on Track and First Gear has also helped introduce more young people to the sport in an engaging and inclusive way.

Supercheap Auto Managing Director Benjamin Ward reaffirmed the brand’s commitment to Australian motorsport.

“Motorsport is in Supercheap Auto’s DNA, and we are proud to extend our partnership with Motorsport Australia,” Ward said.

“From grassroots competitors to national championships, we are passionate about supporting those who make motorsport Super. This partnership allows us to continue delivering meaningful support to clubs, competitors, and officials while also engaging with fans through some of Australia’s biggest motorsport events.”

Supercheap Auto remains one of the most recognisable names in Australian motorsport, with a legacy spanning decades. The retailer continues to be a key supporter of multiple categories and events, ensuring its deep connection with the motorsport community remains stronger than ever.